Effective from 1st September, 2025, the loyalty program for Sea Pearl Beach Resort & Spa is Sea Pearl Preferred™ (hereinafter, the “Loyalty Program”). The Loyalty Program operates under the terms and conditions as set out below unless otherwise expressly stated (the “Program Rules”). The Program Rules hereby incorporate the additional Managed Associate Rules that shall apply to employees of the Company and to associates working at Company owned, leased, licensed and managed locations.
The Program Rules incorporate the additional terms that apply to certain experiences or properties which participate in the loyalty program in a limited or unique capacity – including All-Inclusive by Sea Pearl Preferred™. Specific Loyalty Program benefits, amenities, offers, awards and services may not be available at or as part of such experiences or properties, even though the applicable experience or property is not explicitly identified as being excluded where the benefit, amenity, offer, award or service is described in these Program Rules.
By opening a Loyalty Program membership account (“Account” or “Membership Account”), or by using either your membership card or the Membership Account number you were assigned (“Membership Number”) to receive and redeem benefits of the Loyalty Program, including, without limitation, Loyalty Program Points, you agree that:
1. you have read and accept these Program Rules; and you have read and accept the Website Terms of Use which are incorporated by reference herein; and
2. you consent to the collection, use, and disclosure of your personal data by the Company, the Loyalty Program, Participating Properties and Partner Programs, and their authorized third-party agents and licensees in accordance with the Company’s Privacy Statement.
All Loyalty Program benefits, amenities, offers, awards and services are subject to availability and may be changed by the Company at any time without notice. The Company may terminate the Loyalty Program, in whole or in part, with three (03) months' advance notice to all active Loyalty Members and with less than three months' notice in any jurisdiction if required to do so by applicable law. At the Company’s sole discretion, the Company may choose to substitute a similar loyalty program for the Loyalty Program at any time immediately upon notice to active Loyalty Members. If the Loyalty Program is terminated, all unredeemed Points will be forfeited without any obligation or liability, and no Award claims will be honored after the conclusion of the notice period.
These Program Rules supersede all previous terms and conditions applicable to the Legacy Programs or Loyalty Program. Except as otherwise expressly prohibited or limited by applicable laws, Company may at any time amend, modify or supplement these Program Rules, the structure for earning and redeeming Awards (as defined below), with or without notice, even though such changes may affect the value of Points, or the ability to obtain certain Awards (collectively “Program Rule Changes”). “Awards” means any and all awards earned by Members in connection with the Loyalty Program, including without limitation Award Redemptions (as defined in Section 3.1). Loyalty Members are responsible for remaining knowledgeable of the Program Rules and any Program Rule Changes.
Your continued participation in the Loyalty Program will constitute your acceptance of any such Program Rule Changes.
1.1 Eligibility
Membership in the Loyalty Program is free and available to any individual who:
(a) possesses the legal authority to agree to the Program Rules;
(b) resides in a jurisdiction which legally permits participation in the Loyalty Program;
(c) provides valid and accurate personal information when enrolling in the Loyalty Program;
(e) is not already a member of the Loyalty Program (i.e., does not already have a Membership Account); and
(f) has not previously been terminated from the Loyalty Program or any of the three Legacy Programs by the Company.
1.1.a. Members are responsible for reading and understanding the Loyalty Program Rules, Account statements, and other communications from the Company about the Loyalty Program in order to understand his/her rights, responsibilities, and status in the Loyalty Program. If a member has any questions about the Loyalty Program or these Program Rules, the Member should contact Loyalty Members Desk.
1.2 Participating Properties and Brands
“Participating Properties” are hotels, resorts, and other transient stay properties operated under the brands below that are owned, managed, franchised, licensed by, or having other agreement with Sea Pearl Preferred™ (“Participating Brands”) and are bookable through Sea Pearl Channels unless otherwise stated. Residence’s properties (“Residences”), whether offered as whole or fractional ownership, as serviced apartments, or condominiums, are by nature, not transient stay properties and therefore, do not participate in the Loyalty Program unless otherwise outlined by Sea Pearl Preferred™.
1.3 Benefits of Membership
1.3A Loyalty Program Members will have access to Loyalty Support telephone numbers for reservations, customer service and award redemption requests.
1.3B Loyalty Program Members will receive an exclusive, preferred rate (“Member Rate”) when they book rooms through a Sea Pearl booking channel upon mentioning the respective membership number.
1. Loyalty Program Members will receive an exclusive, preferred rate (“Member Rate”) when they book rooms through a Sea Pearl Channel.
2. Member rates do not apply to groups of five (05) or more guest rooms.
3. Member rate may not be combined with other select promotions, offers or discounts, and is not valid for existing reservations or groups.
1.4 Cancelling or Suspending Membership Accounts
1.4.1 Cancelling by Member. A Member may cancel his/her membership in the Loyalty Program at any time by sending written notice of cancellation to Loyalty Member Support. All unredeemed Points and Awards as well as achieved member status, will be forfeited immediately and may not be reinstated or transferred.
1.4.2 Cancelling or Suspending by the Company. The Company may cancel a member’s accumulated Points, suspend Loyalty Program benefits, or cancel a Member’s Account at any time with immediate effect and without written notice, for any reason and in the Company's sole discretion including, without limitation, if the Company believes the Member has:
a. Acted in a manner inconsistent with applicable laws, regulations, ordinances;
b. Acted in an inappropriate, fraudulent, abusive or hostile manner;
c. Breached or violated any of these Program Rules or the Website Terms of Use;
d. Fraudulently claimed eligibility to earn benefits through Sea Pearl™ events; or
e. Engaged in any misconduct or wrongdoing in connection with the Loyalty Program including, without limitation, with respect to Points, Award usage, or any other Loyalty Program Member benefits.
f. Legal Action. Nothing contained in these Program Rules will limit the Company in the exercise of any legal or equitable rights or remedies.
1.4.3 Modification of Program. Except as otherwise expressly prohibited or limited by applicable laws, the Company has the right to change, limit, modify or cancel the Loyalty Program Rules and Awards, with or without notice, even though such changes may affect the value of Points, or the ability to obtain certain Awards. Partner Programs similarly reserve the right to modify their own programs, which may impact your rights and expected benefits under the Loyalty Program. The Company and Partner Programs may, among other things:
(i) increase or decrease the number of Points received for a stay or required for an Award;
(ii) withdraw, limit, modify or cancel any Award;
(iii) add blackout dates, limit rooms available for any Award at any Participating Property or otherwise restrict the continued availability of Awards;
(iv) change program benefits, travel partners, locations served by the Company or its travel partners, conditions of participation, rules for earning, redeeming, retaining or forfeiting Points, or rules governing the use of Awards;
(v) change or cancel its travel partner awards.
In accumulating Points, Members may not rely upon the continued availability of any Award.
1.4.4 Termination of Program. The Company may terminate the Loyalty Program with three (03) months' advance notice to all active Loyalty Members. At the Company’s sole discretion, the Company may choose to substitute a similar loyalty program for the Loyalty Program at any time immediately upon notice to active Loyalty Members. A Member may not accumulate Points or claim Awards, Loyalty Program benefits or amenities after the termination of the Loyalty Program. If the Loyalty Program is terminated, all unredeemed Points will be forfeited without any obligation or liability, and no Award claims will be honored after the conclusion of the notice period. The Company may terminate any of the Loyalty Program in whole or in part, in any jurisdiction on less than three months' notice if required to do so by applicable law.
1.4.5 Eligibility to Receive Benefits. By accepting any Loyalty Program benefits, amenities, offers, awards or services, including, without limitation, any Points or Awards, a member acknowledges that he/she is responsible for determining whether he/she is eligible to receive, and that he/she is eligible to receive, such Loyalty Program benefits, amenities, offers, awards or services (including, without limitation, Points and Awards) under applicable laws, gift policies and incentive policies. Each Member must immediately notify the Company if he/she is not eligible to receive any Loyalty Program benefits, amenities, offers, awards or services at any time.
1.4.6 No Sale or Transfer. Except as expressly permitted in the Program Rules, Points, Awards, and other Member benefits may not be sold, bartered or transferred (other than by the Company or its agents). Any attempted transfer, sale or barter will be void and will be confiscated. The Company and its partners may refuse to honor or recognize any Points, Awards, or Member benefits which the Company believes may have been transferred, sold or bartered.
1.5 Earn Points
1.5.1 Reward Points. Reward points are the points earned against the spent amount within the mentioned premises of the Resort. A member will earn 5 points per 1000 Taka spent on rooms, all restaurants/coffeeshop/food courts, Spa, Game and Water Park.
1.5.2 Tier Bonus. A member shall receive a tier bonus in percentage (refer to section 1.6) of the total reward point earned.
1.5.3 Loyalty Bonus. Loyalty Bonus are the points rewarded to honor the loyalty members for the transaction done in the mentioned segments (refer to section 1.2).
1.6 Purchasing Points
1.6.1 Preferred™ Gift Vouchers. Members may purchase points as a gift for another member for a combined maximum of 50,000 points per calendar year if purchased through the Sea Pearl Preferred™ Loyalty Service/Channel.
1.6.2 Purchase Point Rate. Members may purchase per point at 200 Taka as per the Sea Pearl Preferred™ Loyalty Reward point policy. The Company and its partners may refuse to honor or recognize any Points, Awards, or Member benefits which the Company believes may have been sold or bartered (Refer to clause 1.4.6).
1.6.3 Validation of Voucher. Members can purchase the point gift voucher for a registered Loyalty member only. The Company and its partners may refuse to honor or recognize any Preferred™ Gift voucher that is not authorized and acknowledged by the valid authority acknowledgement and Signature.
1.6.4 Redeem Gift Voucher. The Preferred™ gift voucher can only be used to redeem in the areas assigned by the Program Rules (refer to Section 1.3).
1.7 Additional Terms
1.7.1 Monitoring Membership Accounts. The Company reserves the right to monitor the Accounts of all Members, at any time and without notice, for compliance with Program Rules. The Company may review all Members’ Points and transaction history including, without limitation, requests for Loyalty Program Awards, Awards and other benefits.
1.7.2 Correction of Benefits. At any time and in the Company’s sole discretion (including, without limitation, where a member was not eligible to earn a specific benefit pursuant to these Program Rules), the Company may correct (i) the amount of Points credited to a Member’s Account, and (ii) any other benefit that has been credited to a Member’s Account. The Company also reserves the right, in its sole discretion, to prevent, cancel, or reconcile any transaction where the Loyalty Program suspects there has been fraudulent activity connected with the transaction.
1.7.3 Exit of Participating Property. If a Participating Property exits the Loyalty Program for any reason, a member will not earn points, or stays at such Participating Property, and any Awards, other promotions and special offers will no longer be valid after the date on which the Participating Property exited the Loyalty Program, even if the reservation for a stay at the former Participating Property was made prior to that date.
1.7.4 No Warranties or Representations, Express or Implied. The Company makes no warranties or representations, either expressed or implied, with respect to type, quality or fitness of goods or services provided through the Loyalty Program or by Participating Properties.
1.7.5 Not Responsible for Acts, Errors, or Omissions. The Company is not responsible for:
(a) any loss or misdirection of, or delay in receiving, any Member application, correspondence, redemption requests, Awards or Member benefits;
(b) theft or unauthorized redemption of Points or Awards or use of an Award;
(c) any acts or omissions of third parties (including, without limitation, Participating Properties); or
(d) any errors published in relation to the Loyalty Program, including, without limitation, any pricing or typographical errors, errors of description, errors regarding Participating Properties, and Loyalty Program affiliates, and errors in the crediting or debiting of Points from Member Accounts.
The Company reserves the right to correct, without notice, any errors.
1.7.6 Limitation of Liability. In no event will Sea Pearl Preferred™, its subsidiaries and affiliates, its franchisees or licensees, any participating property, and each of their respective directors, officers, employees, and agents be liable for any direct, indirect, special, exemplary, punitive, incidental or consequential damages of any kind, whether based in contract, tort or otherwise, which arise out of or are in any way connected with the loyalty program, these program rules, or the company’s operation of the loyalty program.
1.7.7 Subject to Law. Membership in the Loyalty Program and the earning and redeeming of Points are subject to all applicable local laws and regulations. Membership in the Loyalty Program, Member benefits, and Awards are offered in good faith; however, they may not be available if prohibited or restricted by applicable law or regulation set by the Govt. of The People’s Republic of Bangladesh or Member’s jurisdiction of residence. If any part of these Loyalty Program Rules is held to be unlawful or unenforceable, that part will be deemed deleted from these Program Rules in such jurisdiction and the remaining provisions will remain in force.
9.16 Entire Agreement. The Loyalty Program Rules, together with any other terms and conditions, rules, or regulations incorporated herein or referred to herein constitute the entire agreement between the Company and Members relating to the subject matter hereof, and supersede any prior understandings or agreements (whether oral or written) regarding the subject matter, and may not be amended or modified except in writing or by making such amendments or modifications available on the Loyalty Program website.
